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Social Media in Jordan

Social Media is 2010 has been a high tidal wave. Not very easy to understand but it sure is viral and empowering. Some are using it right and some are trying too hard.

Back in 2005 when I was still living in the states, I discovered Blogs, and I scanned the Arabic region for Bloggers and found some Kuwaiti and some Jordanian Bloggers, then I found out the Kuwaiti Blog Aggregator which aggregate all Blogs about Kuwait, I looked for one for Jordan and I wasn’t able to find one so I bought JordanBlogs.com but then found out there is one called http://www.jordanplanet.net
But by end of 2006 JordanPlanet shut down so I spent the next 48 hours Building JordanBlogs and I came up with new policies, we are taking all Bloggers no selection process needed. But I also created a committee from local Bloggers to help manage the Aggregator. This was my first attempt and it wasn’t easy, I later on sold it.

In 2007 when I moved back to Jordan I started tweeting but didn’t find it appealing, so I stopped. Somehow back in 2008 Twitter became hot, I jumped onboard and started tweeting, Twistival was my first group meeting with Tweeps from Jordan, then we started meeting and there was a group created Jotweetup we started meeting socially and we would meet at cafes & restaurants and even went paintball shooting. We got to know each other and started networking with one another.

One morning while hearing negative tweets I started a new hash tag #Top50Jo which is basically stating your top 50 things you like about Jordan, bear in mind this is not a new idea, I later learned that Naseem tarawnah has a Blog post about his top 50 things he like about Jordan back in 2005 then a radio station have their own 105 list.
I guess I will never know what made mine famous, everybody started tweeting his list and it went viral in a matter of hours, which got a huge reception at all fronts, it was a turning point for Tweeps in Jordan, people joined Twitter because of #Top50Jo
We had a video shooting for the event and meet so many faces behind the twitter nicks. Fouad Jeryes mentioned something about Amman Tech Tuesday and Kinan also told us about Geek Fest in Dubai.

So we decided to meet and discuss AmmanTT, those who were interested showed up for the meeting and those who were committed sustained those efforts and kept working towards building the new event. AmmanTT picked up pretty well and we had good content and were able to pull a good crown, it is zero budget and consists of efforts of community members like me and you.

Tonight I’m having an interview with the Foreign Minister of Jordan on Twitter and will be conducting such with other government members later on.

Corporates in Jordan are catching up to the power of Social media and they are joining the craze. @Aramex, @ZainJo, @Wheel_Express, @LaVilleJo, @KitchenetteJo, @NissanJordan@Biteme-Jordan and plenty more are trying.

Social Media cannot be ignored anymore. Companies should engage it internally and externally. Social Media policy should be redefined and employees should be trained on How-To utilize Social Media.

Social Media can:

  • Empower your brand
  • Marketing
  • Sales
  • Customer Service

Social Media is new and there are plenty of questions to be asked;

  • Should the company outsource it? Or train its own employees to use it?
  • Which department should adapt it? Should there be a new social media department and consulting the other different departments? Or should each department have its own Social Media person?
  • What is UGC?
  • What are LBS?
  • Who are the influencers?
  • What is the competition doing with Social Media?
  • How can we monitor our brand mention (alerts)?
  • How can a company merge Social Media with existing solutions?

Share your thoughts!


One Response

  1. I totally agree with you ” Social Media cannot be ignored anymore”. Having said that, I’d like to point out that most users of these tools are expats who lived for a while outside Jordan and got addicted to them somehow, i.e, like you and me. To take this trend to the next level, we need to identify the whys and the hows before attempting what would become scattered business efforts. Proper training by expert trainers should be offered and not just savvy users of social media. I am definitely interested in joining efforts in this area as well as in Amman TT coming events.
    I am glad to witness a historical moment: HE PM Mr. Al Rifai twittering for the first time.

    Keep up the good work and remember you and me and everyone who is willing and interested in putting the efforts may become ” Where Jordan finds its voice”.

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